Establishing a sense of trustworthy and reliability to their clients.
Canadaway Education Consultant Inc.
Folder design, pamphlet design
The client is an educational consultant company located in Vancouver, Shanghai, Taipei, and Taichung. Before promoting their first program in Vancoucer, they needed to design a business folder as well as a series of pamphlets to introduce their program. Through the design, on top of intruducing this new program, they also want to establish a sense of trustworthy and reliability to their clients.
Navy blue and yellow are used as the color scheme for this project. The yellow color is picked from the logo of the company; with the combination of navy blue, a feeling of authentic can be expressed. Since the main client group of this company is the parents from Asia, the company prefers a more traditional graphic design style. The selection of typography, layout design, picture usage, and colour scheme are all being put into consideration for the establishment of the tranditional and trustworthy feeling.